Social Media Marketing

While Social Media may be the ‘new kid on the block', it is quickly becoming an important component in any organic search campaign. SMM can aid with the overall search effort, it can also be used as an independent strategy.

Social media marketing ultimately means many things to many people. For our purposes, we'll define Social Media Marketing as using:

    - social bookmarking (eg. Delicious, Google Bookmarks)
    - social news (eg. Digg, Reddit)
    - social networking (Facebook, LinkedIn, Twitter)
    - social tagging (eg. StumbleUpon)
    - ratings and review sites (eg. TripAdvisor, Yelp)
    - social answers and collaboration type sites (Yahoo Answers, Wikipedia)


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